Could Length of Ads Explan Some of the YPN vs. AdSense Difference?
Kevin Scaldeferri, who is a Developer at
Yahoo! Search Marketing has an interesting post.
He is theorizing that one thing that could be affecting the CTR of YPN vs. AdSense could be the length of the ads themselves. Since Yahoo ads allow for a longer descriptions than AdSense does, it is possible that people reading them get a better idea if they really are interested or not. This would lead to a lower CTR, but better conversions.
Randy Charles Morin Said,
October 29, 2005 @ 5:51 pm
That seems very thin. I see better quality ads on YPN, than Google and I think that explains the difference. The average Overture user is simply better than the average AdWords user (too many Newbs).
Toivo Lainevool Said,
October 29, 2005 @ 6:09 pm
If the quality was better on YPN, wouldn’t you expect to see a better CTR?