AdSense’s New Feature Webinar

December 21, 2005 @ 5:10 pm · Filed under AdSense

AdSense had their webinar, which was focused on new features, this morning. Unlike previous webinars, participants were allowed to type in questions, instead of them taking questions via phone. This allowed them to field many more questions then they were previously.

They will be posting the presentation and a transcript including the question and answer session within 24 hours, so I will simply highlight some of thing that I found interesting.

They mentioned many new features and improvements they had been considering, including:

  • More button formats for the referral program
  • Individual sites has may have different OSASU landing pages
  • Allowing “Advertise on this site” to appear on only certain ads
  • Allowing text links for referrals
  • Allowing publishers to choose fonts for ads
  • Showing image ads in the preview tools

Other things mentioned that I found interesting included:

  • Referral buttons do not affect smart pricing
  • Referral buttons can be placed on non-content pages such as thank you and login pages.
  • Publishers can put any contact information they want in the On-Site Advertiser Sign-Up site description. They can also mention other non-AdSense advertising opportunities. HTTP is not allowed on the page, but URLs can be included that can be cut-and-paste. This could be used to point to a site’s media kit.
  • Publishers can direct potential advertisers to the On-Site Advertiser Sign-Up landing page via direct links or links in emails
  • Referral buttons cannot be highlighted in any way. This would be considered enticing users to click.

I’ll post again once the official presentation and transcript is available from Google.

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