AdMoolah News and Views

The equation for calculating how much revenue is generated with a CPC program is:

pageviews * CTR (click-through-rate) * RPC (revenue per click)

So far, this blog has focused on CPC and RPC. Lately I have become more interested in the pageviews part of this equation – basically increasing traffic. This is were the real growth opportunity is. CTR and RPC will always be limited, but traffic is almost limitless. Even giants like Yahoo and Google worry about increasing page views.

So, from here on in you’ll start seeing posts about things like marketing, SEO (search engine optimization), link building and buying advertising. I hope you enjoy exploring these topics with me.

I will still be posting about the advertising related topics I always have, so if you like that part of the blog, please do stick around.