AdWords Now Allows Targeting Specific Pages
AdWords advertisers can now target sections or pages of a site:
Site targeting places your ads on individual sites in the Google content network. Site sections take that one step further by placing your ads on only one section or even one page of a site. If you sell football shoes, for instance, you might choose to advertise only on the sports section of a news site rather than placing ads across the entire site.
What does this mean to publishers? It means having good content with well targeted pages is even more important now than it was before. Advertisers want to be associated with high quality content, and this will allow them to do it. Content remains king on the web.
Found via: Search Engine Journal
