AdWords Site Targeted Ads
Google has a new enhancement to their AdWords program called
Site Targeted Ads.
Site targeting lets advertisers choose individual sites in the Google content network where they’d like their ads to appear. Since Google first introduced AdWords, advertisers have asked us for the ability to run their ads on specific websites. Site targeting gives our users that ability, while also allowing their ads to compete for ranking with traditional keyword-targeted AdWords ads. It’s one more tool that AdWords advertisers can use to bring their message to highly-targeted groups of web users.
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The program is in beta right now and only available to a few advertisers, but it will eventually be available to all advertisers.
This could have some serious consequences to AdSense revenues. High quality, popular websites will be in high demand, and start earning more. Lower quality, less poplar sites will not be chosen by advertisers, reducing their earnings potential.
There is additional coverage at JenSense and SearchEngineWatch.
I’m curious to find out what other AdSense publishers think. Use the comments link below to share your thoughts.
Julio Alonso Said,
April 25, 2005 @ 10:22 am
I love it. I love it. I love it. I also like it as a sometimes advertiser…
DeAnna Spencer Said,
April 26, 2005 @ 1:30 pm
I agree that this will hurt newer and smaller websites, but at the same time, if I’m an adsense advertiser, I do want to be able to control where my site is seen. I’ve seen some ads on my website that made me go, “How does that fit?” Just my two cents.