AdMoolah News and Views

The first part of the webinar was a best practices presentation. Most of these tips have been talked about on many blogs and discussion groups, including my own AdSense tips series. It’s always good to have a review though.

Positioning

They showed the AdSense heat map and discussed how you should consider how visitors read your site and where their eyes are drawn too.

Format

Generally, wider ad formats are better than narrow ones. They have fewer line breaks in them so they are easier to read. The best ad formats are 336X280, 300X250 and 160X600.

Ad Color

The best ads often blend-in with the rest of the site. Ads that don’t blend in tend to cause ad-blindness and visitors will ignore the ads. Another trick is rotating several color palettes, each of which blend. This can also help fight ad-blindness.

Which Pages Should AdSense Go On?

As many as possible. Consider putting AdSense ads in places like forums, shopping and search results pages.

Tools

There are several tools which AdSense provides which can help optimize ads.

Channels
Channels are useful for experimenting with different positioning, formats and colors.

Image Ads
Most image ads are run on a CPM basis (which pay per impression), this can be good for sites that have low click-through rates.

Link Units
Link units can be good because of their small size; they take up less screen real estate. Link units can be placed in addition to the three regular ad units allowed per page.

AdSense for Search
This is another option available to help monetize a site.