AdMoolah News and Views

AdSense Tip #8: Effectively using High Paying Keywords

How can webmasters make the best use of high paying keywords? In the last tip we saw how to find high paying keywords, in this tip we will examine ways to use these keywords.

Have real content

The most important tip is to not create a website just for to display AdSense ads. The Google Program Policies specifically prohibit this:

No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.

Basically, if you have real content on your site that people want to read, you should be fine.

How to let Google know what a page is about

To know what a page is about, Google’s robot crawls the page. It looks for keywords in different places, including the title tag, the URL, and the content of the page. Words in different elements on your page may have more importance than other elements. For example words in the title tags, header (h1, h2, etc.) or bold tags will be seen as more important than regular text. Also, words at the beginning of the content will be more important than words near the end of the page. A complete explanation of this is beyond the scope of this article, but a search for “on page SEO” should provide a good starting point for getting more information on this topic.

Use Better Keywords

As we saw in the last tip, different, but related, keywords are worth different amounts per click. For example we saw that the maximum bids for “house” was $1.41 while the maximum bid for “real estate” was $3.77. So, if you have a page about “buying houses”, it might be a good idea to say “buying real estate” instead. Again, make sure you put this keyword in all the important places on your page such as the title, url and headings to make sure the ads will match these keywords.

Focused Pages

It is a good idea to have pages that are focused on single topic. This way, you know that the people visiting the page are interested in the topic and that the ads will match the visitors interest. If you have a topic that is several pages long it could be a good idea to to break it into sub-topics, each of which are focused on one particular keyword.