AdMoolah News and Views

I run a site, XMLPatterns.com, that I have had AdSense on since February 2004. I put up some ads on it that had a similar color palette to the site, but they did not blend in. It never made a lot of money and I never expected it too. I have other sites that make much more than this one does, so I had always ignored the AdSense ads on it.

I recently decided to optimize the ads on the site to see what would happen. Before the change I had a single skyscraper (120×600) that did not blend in. I changed this to a wide skyscraper (160×600) that did blend in. I also added a 728×15 link unit to the very top of the page. The results were very good. Comparing the one month period before the changes (July 8th – Aug 7th) to the one month period following the changes (Aug 8th – Sept 7th), the earnings were 362% higher. Although this site is still not a huge earner, increasing every trickle helps. On top of the earnings increase, I think the site looks better because the ads now blend in.

If you have any case studies to report, the AdMoolah AdSense Tips and Tricks Forum is a great place to do it.