AdMoolah News and Views

The New York Times has an article explaining how it is starting to sell its own ads instead of relying on Yahoo to sell ads. This is good news for publishers because it means we are one step closer to getting a third alternative to AdSense and YPN. They are starting to sell ads on some of their own web sites, but will expand to allow other publishers.

Here are some interesting bits from the article:

Microsoft also expects to use its new system to sell ads on other Web sites, just as Yahoo and Google do with their systems.

The MSN system, like other search-based ad systems, will let advertisers specify how much they will pay each time a user clicks on their ad. MSN will also let advertisers bid different amounts depending on the characteristics of the user who sees the ad.

He said that once Microsoft had a large number of advertisers and had refined its ad placement formulas, it would be able to compete with Google and Yahoo to sell ads on other Web sites because it would be able to offer higher ad revenue.

Update: Microsoft has an official press release.