AdMoolah News and Views

No matter how good something is, it’s human nature to ask for more. My experience with the AdSense program has been great; its relatively easy to set up and revenues are increasing for me as I experiment more. However, that doesn’t keep me from wishing for a few more features:

• Payment via PayPal. Every month I end up transferring the money from my bank account to my PayPal account. Having the AdSense earning go directly into PayPal would be convenient and get it in there a few days earlier. I’m still wondering if Google isn’t doing this because they are working on their own “Google Wallet”.
• More reporting. I’d love to see AdSense report on which ads are being clicked on. It would be good to know what visitors to my websites were interested in. I’d also like to see AdSense be able to report exactly which URLs on my site are producing clicks. Channels are a bit of a pain to manage and 200 of them aren’t enough. I know there are scripts that allow you to track this, but they are often inaccurate and having anything happen between a click on my site and AdSense makes me a little nervous. Google has this information, why not make it accessible to publishers?
• Creating new channels without leaving the Ad Layout Page. Fairly often I start entering information into the Ad Layout page and then when I get to the Channel Selection drop down I realize I forgot to create a channel. I have to switch to the Manage Channels page and lose everything I have already entered into the Ad Layout page. A simple little pop-up or Ajax widget would allow a new channel to be created without switching pages. Yahoo Publisher Network does it nicely.

What features or upgrades would you like to see?