AdWords Now Allows Seperate Search and Content Pricing
AdWords now allows advertisers to set separate prices on ads that show up on search pages versus ads that show up on content pages.
It is hard to predict whether this will be good or bad for publishers. Publishers could see a decrease in the price per click they get because advertisers may decide that content ads are not worth as much. On the other hand this may encourage some advertisers who were previously not advertising on content sites to start doing so, increasing the ad inventory and competition.
