AdMoolah News and Views

Darren is pointing to the AdWords referral program today. This is a program that has been around for quite a while now – the earliest reference I could find to it was back in February. It’s an invitation only program that pays you $20.00 when a new AdWords customer signs up using a link from your website.

However, what seems to be new is that the page has a line at the bottom saying:

To learn about the Google AdSense Referral Program, click here.

This link currently takes you to the regular AdSense page at https://www.google.com/adsense/.

As I posted earlier, it seems Google is about to launch a new referral program.

JenSense has posted about changes to the AdSense Policies. The changes involve adding to a “referral button”.

This is very interesting. Google has not announced anything about a referral program, so it is fun to speculate. My guess is its an affiliate program for signing up other AdSense member, much like the recent Chitika affiliate program. I can’t wait to find out what it really is.

The official Google AdSense blog posted an entry about the AdSense experience a site called EngineringTalks has had.

Next, the team experimented with AdSense designs, focusing on optimization through typography and placement. They found the biggest influence on CTR was the similarity between the AdSense type (size and font), and the main body text of the page. The more similar the type, the higher the CTR.

This is an interesting tip, and not something that is mentioned often. I’m sure matching the fonts helps the ads blend in even more. I have tried this a little, but never have really done a full blown experiment with it.

For those who are curious, the EngineeringTalks site uses the following font style in their CSS stylesheet:

font: normal 13px/17px arial,helvetica,sans-serif;