Wish List for AdSense Referrals

November 11, 2005 @ 10:04 am · Filed under AdSense

Google recently announced the referral program for AdSense. This could be a great new opportunity for publishers, but I think there are some things that could be done better:

  1. Allow Text Links – Currently only image ads are provided for referrals. Almost all other programs allow you to have text links for sending referrals. This allows for much more flexible and creative advertising.
  2. Allow Customization of Ad Colors – The referral image ads all currently have a white background with white and green foreground. This does not match all sites, and does not allow the opportunity to blend the ads like is done with regular AdSense ads.
  3. Allowing Users to Encourage Clicks – Not encouraging users to click ads makes sense in a pay-per-click program. When the ads are pay-per-action, you should be able to talk about the product and encourage people to try it out.

I’m sure I’m missing other things that would be nice to have in this referral program.

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