Cost per Click Rising

December 13, 2005 @ 2:36 am · Filed under AdSense, Contextual Ad Networks

DoubleClick has published their Search Trend Report for Q3 2005 (PDF). The report shows some good news for web publishers, the average Cost Per Click rose during the third quarter.

I think the most interesting data in the report was contained in this chart:

Q3 2005 Cost Per Click Prices

As it says in the report: “We see here that the relative proportion of keywords priced at more than $1.00 has nearly doubled in Q3 over Q2.” This is great for publisher, more higher paying keywords are always good!

Found via ProBlogger and eMarketer.

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