Can You Build Links Too Quickly?
In webmaster forums people often caution others not to build links too quickly. The search engines do not like unnatural linking patterns and quickly adding links to a site can be a sign of an unnatural pattern. If you go out one day and buy 100,000 links from every page two large websites, that is probably pretty unnatural and the search engines wouldn’t really like it very much. But is building links quickly always a bad thing?
There are ways to build links quickly without being penalized for them. A good example of the is the launch ofReviewMe. ReviewMe has built up a lot of links since their launch less than a month ago. Yahoo now shows 19,502 links to ReviewMe.com. To show that ReviewMe is not in the Google sandbox, I did a search for ‘paid reviews’ on Google, and ReviewMe comes up as the fifth site in the SERPS. So it seems like they manages to build links quickly and properly. How did they manage to do this?
They managed to get very natural looking links by eating their own dog food and paying lots and lots of bloggers to write posts about them. This resulted in links from within the content of pages from a large variety of sites. The strategy seems to work. This is similar to what happens when stories go to the front page of Digg. Many people see the link and link to it from their own blogs and websites.
So, if you are getting links naturally, don’t worry about getting too many too quickly. Google realizes that links do spread quickly on the Internet.
