AdMoolah News and Views

ShoeMoney had a post about who would hire Matt Cutts if he were looking for a job. The post itself was interesting, but there was one little nugget of information buried in the post that I thought was very interesting:

I mainly build content or service oriented sites for users not for search engines so the whole SEO value really is not that important to me.

That’s something to keep in mind every time you think: “How am I going to get traffic to my site?”

The Performancing/PayPerPost deal I blogged about a few days ago is being canceled. I’m not sure of the details, but Nick Wilson of Performancing said the deal “proposed by PayPerPost just isnt right for us or our community”.

Update: The PayPerPost blog is reporting that “We listened to our Posties and other Metrics users, dug into the Metrics platform and regretfully found that it wasn’t what we were looking for right now.”

Now is you chance to win a link on the home page of AdMoolah.com.

I am pleased to announce a contest on SEOYak.com that will let one lucky member get a free link for a month. The more you participate at SEOYak.com, the better you chances of winning, so register at SEOYak.com today and start voting, commenting and submitting new stories!

In case you missed my earlier post, SEOYak.com is a social news site focused on the SEO community. It is much like Digg.com, except the stories are primarily about the world of SEO.

Here is some good news for publishers who have been having problems getting correctly targeted ads on their sites – Google is testing the ability for publishers to specify negative keywords for ads.

One publisher who was given the chance to test this new feature had this to say:

I can’t tell to much, except that i was given the possibility to give a series of terms for which they broad matched and didn’t show ads.

Of course, as with all new testing at Google, there is no word on when this feature will be available to all publishers, or even if it will ever be available.

I think this is a good step forward for AdSense. I know I initially had problems targeting ads on this blog, because all the ads were about “blogs”. Having a negative keyword filter would have helped out a lot.

Originally found via ProBlogger.