Glimmer of Hope for Microsoft’s AdSense Competitor
It’s been so long since I’ve heard any news of Microsoft’s potential competitor that I had almost given up hope for it.
But John Battelle, had some interesting words to say about the Microsoft/aQuantive deal:
I did have a very interesting talk today with Yusef Mehdi, who ran the aQuantive deal for Microsoft, and Brian McAndrews, the CEO of aQuantive. What struck me most was the commitment to have a solution that counters AdSense, but with a richer suite of services for both publishers and advertisers. Microsoft is really committed to this business, but they have work to do to productize and integrate this acquisition. More soon.
That’s promising.
