Facebook to Launch AdSense Competitor?
According to TechCrunch, the super-hot social networking site, Facebook is getting ready to launch an AdSense competitor on Novemeber 6th. The new ad network will be called SocialAds.
What will set it apart from AdSense is that it will serve ads that are targeted according to a Facebook user profile, instead of contextually like AdSense ads are. There is no word yet on what ads they will serve to people who don’t have a Facebook user profile. An interesting option would be to allow publishers to display other ads in that case.
This could be a great new competitor for AdSense from a potentially huge company. Facebook has been valued at $15 billion and recently took about $750 in funding from Microsoft and others.