Facebook to Launch AdSense Competitor?

According to TechCrunch, the super-hot social networking site, Facebook is getting ready to launch an AdSense competitor on Novemeber 6th. The new ad network will be called SocialAds.

What will set it apart from AdSense is that it will serve ads that are targeted according to a Facebook user profile, instead of contextually like AdSense ads are. There is no word yet on what ads they will serve to people who don’t have a Facebook user profile. An interesting option would be to allow publishers to display other ads in that case.

This could be a great new competitor for AdSense from a potentially huge company. Facebook has been valued at $15 billion and recently took about $750 in funding from Microsoft and others.

3 Comments

  1. M Vijay Reddy Said,

    December 18, 2007 @ 5:07 am

    Hi…iam intrested to know how face book is introducings ads….

  2. mmr Said,

    October 31, 2008 @ 6:06 pm

    Really there should have more competitors, this very nice for facebook, specially for facebook members to get start earning.

  3. Toivo Lainevool Said,

    November 2, 2008 @ 10:34 pm

    Well, it looks like the Facebook advertising network never materialized as was expected. They never allowed ads to appear on other sites.

    There are plenty of competitors to AdSense, Yahoo Publisher Network, Chitika, and Bidvertiser, just to name a few direct competitors. The problem is that the ads are never as effective as Google can make them. Google has the a huge advertiser base, a huge publisher reach and great algorithms for bidding and contextual matching, all which make them very hard to compete against.

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