inLinks: New Link Buying Service From MediaWhiz
MediaWhiz (who owns Text Link Ads) just announced a new product called inLinks. (Sign up with my affiliate link.)
inLinks is a advertising network that places plain text ads within the content of blog pages. This is similar to what services like Kontera do, but with one major difference. These are real HTML text links instead of javascript based links. That means these links will flow PageRank from sites. Much like the original Text Link Ad servce, this is a link buying service, the difference is that these links will be within the content of pages.
Google and other search engines have always frowned upon link buying schemes, and will obviously not like this one either. In fact, Google’s Web Spam Guru, Matt Cutts sent TechCrunch a harshly worded email stating that Google does not approve, saying: “Google has been very clear that selling such links that pass PageRank is a violation of our quality guidelines.”.
With MediaWhiz’s other product, Text Link Ads, it is pretty obvious that the links are paid. The links were put into the sidebar of pages and grouped together. I’m sure Google could pretty easily discount links like these. Since this new service embed the links right into the content of pages, they will be much harder for search engines to detect.
So, although this is a new money making opportunity for bloggers, be warned that Google will be on the lookout for these links.