AdMoolah News and Views

I recently used my AdWords account to check if my websites were available for site-targeted campaigns in Google’s AdWords campaign. It turns out 3 out of 5 of my sites were. One of the sites that wasn’t available was just a few days old, and the other one is a very low traffic site that has been up for a few months.

I think in general site-targeting is good for webmasters with high quality sites. People who have set up sites just to try to make money off AdSense with little or no real content will not be chosen by advertisers and they will suffer for it.

This got me thinking about how Google chooses which sites are chosen. I would think brand new sites and sites with low traffic would not be shown, but are there any other criteria? Does anyone know?

Have you checked if your sites are available?

I recently discovered (via the JenSense Blog) that Google has a blog for AdWords advertisers at adwords.blogspot.com. It made me wonder why they didn’t have a blog for AdSense publishers. So, I tried typing in adsense.blogspot.com, and I got a username/password dialog box. So something is there, we just can’t see it. I wonder if this means there will be a Google blog for us AdSense users soon? I hope so!

Google has a new enhancement to their AdWords program called
Site Targeted Ads.

Site targeting lets advertisers choose individual sites in the Google content network where they’d like their ads to appear. Since Google first introduced AdWords, advertisers have asked us for the ability to run their ads on specific websites. Site targeting gives our users that ability, while also allowing their ads to compete for ranking with traditional keyword-targeted AdWords ads. It’s one more tool that AdWords advertisers can use to bring their message to highly-targeted groups of web users.

.

The program is in beta right now and only available to a few advertisers, but it will eventually be available to all advertisers.

This could have some serious consequences to AdSense revenues. High quality, popular websites will be in high demand, and start earning more. Lower quality, less poplar sites will not be chosen by advertisers, reducing their earnings potential.

There is additional coverage at JenSense and SearchEngineWatch.

I’m curious to find out what other AdSense publishers think. Use the comments link below to share your thoughts.